課程大綱

課程資訊

課程名稱

電子化企業
E-business

開課學期

102-2

授課對象

管理學院資訊管理學研究所

授課教師

陳靜枝

課號

IM5029

課程識別碼

725 U3370

班次

學分

全/半年

半年

必/選修

選修

上課時間

星期二6,7,8(13:20~16:20)

上課地點

管一203

備註

與陳文賢合開
限本系所學生(含輔系、雙修生) 且限學士班三年級以上
總人數上限：20人

Ceiba 課程網頁

http://ceiba.ntu.edu.tw/1022_IM5029_EB

課程簡介影片

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課程概述

UNDER THE INFLUENCES OF GLOBALIZATION AND DIGITALIZATION, E-BUSINESS IS THE MOST IMPORTANT TOPIC THAT ALL THE COMPANIES ARE LEARNING AND CONSTRUCTING. ACCORDING TO THE MARKETING RESEARCH RESULT OF THE FORRESTER RESEARCH, THE VALUE OF B2B ECONOMICS GROWS TO 1.3 HUNDRED MILLIONS OF US DOLLARS IN 2003 AND HAS BECAME THE MOST VALUABLE IT AND WEB APPLICATION. THIS CLASS IS DESIGNED TO INTRODUCE STUDENTS TO THE IMPORTANT TOPICS IN E-BUSINESS. THE COURSE IS DIVIDED INTO TWO SESSIONS: EB/EC AND MRP/ERP. IN THE FIRST HALF SESSION OF THE CLASS, IMPORTANT TOPICS SUCH AS EB/EC STRATEGY, E-MARKETING, CRM, ETC WILL BE INTRODUCED AND THOROUGHLY DISCUSSED. IN THE SECOND HALF SESSION OF THE CLASS, THE COURSE WILL INCLUDE THE INTRODUCTION AND CLASSIFICATION OF THE PRODUCTION AND MANUFACTURING INDUSTRIES, THE OVERVIEW OF MANUFACTURING RESOURCE PLANNING, DEMAND MANAGEMENT, BILL OF MATERIAL, SHOP FLOOR CONTROL, AND IT TECHNOLOGY USED IN PRODUCTION INDUSTRY.

課程目標

THIS CLASS IS DESIGNED TO INTRODUCE STUDENTS TO THE IMPORTANT TOPICS IN E-BUSINESS. THE STUDENTS WILL LEARN NOT ONLY THE THEORIES AND TECHNIQUES USED TO SOLVE RELATED PROBLEMS, BUT ALSO THE REAL-WORLD APPLICATIONS THAT ADOPT THESE CONCEPTS. BUSINESS VISITING TOURS ARE INCLUDED IN THE LECTURE TO SHOW THE STUDENTS THE PROBLEMS AND SOLUTIONS EXISTING IN THE CURRENT IT INDUSTRY.

課程要求

Homework will be assigned through the semester and will be due in the following class. No late homework will be accepted. Students must turn in their own homework. However, students may work together in preparing their homework. It is strongly advised that students understand and do all phases of their homework assignments and not rely on the expertise of others.
A list of cases related to EB/EC is given at the beginning of the class.
Case discussion: Participating case discussion in the class. Each student prepare 1~2 pages to class participation.
Case Presentation: Form a team with 3-5 students. Each team will select one case related to EB/EC. Prepare each with a 30 minutes presentation. The review will be due the day of presentation.
In the second half session of the class, the instructor will assign a case to all teams of the students. Form each team with 3-5 persons. Each team will prepare a 30 minutes presentation and a less than 10 pages report to show how they solve the problem related to this case. The report will be due the day of presentation.
Final exam will be take-home and open-book. No discussion is allowed among students when answering the exam questions. Cheating will result in severe penalty.

預期每週課後學習時數

Office Hours

指定閱讀

Manufacturing Resource Planning with and introduction to ERP, SCM, and CRM by Khalid Sheikh

參考書目

ENTERPRISE RESOURCES PLANNING AND BEYOND—INTEGRATING YOUR ENTIRE ORGANIZATION BY G. A. LANGENWALTER

INTEGRATING ERP, CRM, SUPPLY CHAIN MANAGEMENT, AND SMART MATERIALS BY D. N. CHORAFAS

2003 ERP 產業年報 BY 中華企業資源規劃協會與資策會

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	Case Discussion	10%	Participating case discussion in the class. Each student prepare 1~2 pages to class participation.
2.	Case Presentations	30%	Form a team with 3-5 students. Each team will select one case related to EB/EC. Prepare each with a 30 minutes presentation. The review will be due the day of presentation.
3.	Homework	10%	Homework will be assigned through the semester and will be due in the following class.
4.	Project Presentation	25%	Form each team with 3-5 persons. Each team will prepare a 30 minutes presentation and a less than 10 pages report to show how they solve the problem related to this case.
5.	Final Exam	25%	Final exam will be take-home and open-book.

課程進度

週次	日期	單元主題
第1週	2/18	Introduction
第2週	2/25	Information & Business Ethics and Law, Case discussion: The Story of Jai (賈的故事)
第3週	3/04	E-Business/E-Commerce Strategy, Case discussion: ITC eChoupal, Zara
第4週	3/11	SCM, CRM, CPFR, RFID, Case discussion: Wal-Mart, 聚陽實業, 力山工業
第5週	3/18	Web 2.0, EC, Platform Lock-in, Case discussion: Napster, Netflix
第6週	3/25	E-Marketing, System Development, Case discussion: Facebook, 7-11 Japan
第7週	4/01	Day off (Spring Break)
第8週	4/08	Business Visiting Tour
第9週	4/15	Class Presentation of the E-Business / Commerce Cases I
第10週	4/22	Class Presentation of the E-Business / Commerce Cases II
第11週	4/29	Chapter 1: Industrial and Manufacturing Typologies and Their Characteristics
第12週	5/06	Chapter 7: Bill of Material (BOM) and Inventory Management
第13週	5/13	Chapter 9: Shop Floor Control
第14週	5/20	SOM (Sales Order Management) and POM (Purchase Order Management)
第15週	5/27	Chapter 2: An overview of Manufacturing Resource Planning (MRP II)
第16週	6/03	Chapter 2: An overview of Manufacturing Resource Planning (MRP II)
第17週	6/10	Project Presentation
第18週	6/17	Turn in the Final Exam